About Us

For more than 35 years Specify has been regarded as the leading publication for the Northern Irish Construction Industry. Each issue delivers in-depth, innovative editorial coverage and aims to inform and support the industry it serves.  Priority is given to local, Northern Irish news and we feature expert articles, analysis and opinion pieces from respected individuals who know and understand the local market.

Objectives: SPECIFY CAN-

• Raise your company profile and achieve continued awareness of your products among the Northern Ireland construction community.
• Advertise your brand via our direct circulation of magazines straight to decision-makers desks bi-monthly.
• Promote a range of products or a service to the industry.
• Highlight areas of expertise and specialist services.
• Increase your customer base and market share.

Specify is the only Audited Bureau of Circulations audited construction magazine in Northern Ireland and it is mailed on request to architects, major/minor contractors and to the areas of civil engineering & M&E, manufacturing and supply sectors of the building industry as well as MLA’s & individuals in government departments who are responsible for regulation of the industry.

Specify Magazine Overview

• Published for more than 35 years.
• ABC Audited with a registered circulation of 4009, verification here: https://www.abc.org.uk/Certificates/48979328.pdf net average per edition.
• The only construction magazine in Northern Ireland to be audited by ABC.
• Official publication of the Construction Employers Federation (CEF).
• Readership of approximately 14,500 (architects, engineers, surveyors, major contractors, builders, property developers, manufacturers and suppliers and key decision-makers in public and educational establishments).